Sometimes, you find it hard to find a white surface in the design that people do these days. They seem to want to fill up the whole space with their separate colors not knowing that white has its own beauty. Make sure that when your graphic team are designing your logo or your banner for traditional advert; make sure that the white color is utilized appropriately. This color must be used not only for advert but must be understood by any graphic designer. It should not be a hard job trying to utilize the white space in your advert, as you can make the default background white while you work on it. One of the things that you have to look out for is the font. It should be noted that in any way you submit an advertisement (подать объявление) to be used. The size of the font depict something in the advert. This is mostly understood by viewers and not by you. The bigger font text are seen as more important than the small ones and people seem to get attracted to the big ones than the small ones.
While designing generally, it should be noted that in your eye, you might have done a great job. To prove the validity of what you have done, have a third party look at your designs. Let them tell you the truth about how they feel about the design before you submit an advertisement for free (подать объявление бесплатно), whether online or to be printed for you. Make sure you get people to give you an unbiased comment and not people that will give you a comment that will lead to your downfall. The best graphic designers do this and make sure they produce something that will appeal to their audience and not to themselves, since advert is for a target audience.